Founded in 2003, TOALL Innovation Design Group has now been operating for 21 years straight.
We insist on original design, always striving to become a representative product innovation design service organization in China.
We practice the design commitment of "Good Design to All".
The name ’凸凹‘ originates from the traditional Chinese woodworking craft of mortise and tenon.
’凸‘ stands for tenon and ’凹‘ for mortise. The English name 'To All' means 'for everyone'.
Bearing the name '凸凹', we represent our inheritance of and faith in the original Eastern design and artisan spirit.
International high-end design service agency, proficient in building intelligent product systems
Attracting a large number of professional users with professional services and high-quality works for on-site interactive experience
Having served 60+ Top 500 enterprises together with 2000+ small- and medium-sized enterprises
Adhere to the design innovation to promote the progress of partners.
We cooperate with many famous enterprises to create opportunities for innovation.
We can also cooperate with you.
Top 100 in Chinese Design Industry
Won the "Top 10 Design Agency of China" for four times
Shortlisted as the Top 10 of the "Red Dot Award Global Design Agency Ranking" twice
Honored as "the Most Innovative and Commercially Valuable Design Agency".
We have won top honors in China, and we have won many international awards. But we can do better.
TOALL owns independent product incubation platform
which incubates new consumption brands facing the global market through the "self-creation, co-creation and cooperation" model.
Self-incubated and -operated original designer brand. Builded from 0 to 1, we established a full-process ranging from brand and product to marketing and operation. Learn more →
The main category of THE ONE is fashion household products, which is designed for long-term scenes such as office, home, and going out. Attractively-designed and functional vessels can make life better. Learn more →
"Liyu"("鲤遇") sounds similar with "Privilege"("礼遇"). Engaged in three major festival series, Liyu forms a closed-loop of brand services based on independent research and development, customization, production, delivery and documentary.
TOALL design empowers new businesses using intelligent innovative solutions,
comprehensively enhance the dimension of product experience, and helps traditional industries upgrade.